End of 2017, Opulent Living’s Editorial Director Florian Gast had been invited by Marriott International to attend the official launch of the groups Luxury Brand Portfolio. During the event held in Dubai, the company also announced the breathtaking expansion plans for 2018.
Marriott International, recently announced the company is set to open nearly 40 luxury hotels in 2018 as the company continues to cater to a new affluent traveler, offering an unmatched variety of transformative travel experiences. Providing globetrotters with a truly global perspective and an unparalleled portfolio of eight distinct luxury brands, Marriott International Luxury Brands include world-renowned hospitality hallmarks The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection, EDITION and JW Marriott. With an unrivaled network of landmark hotels and resorts in 60 countries today, Marriott International is set to expand its luxury footprint yet further with 200 hotels in the development pipeline, representing 25 new countries, from Iceland and Nepal to Cuba and the Philippines.
“From former palaces in Venice and Vienna, to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable and allows us to surpass the expectations of our guests around the globe,” said Tina Edmundson, Global Brand Officer, Marriott International. “We see luxury as a launch pad for self-actualization, with bucket lists evolving from where you want to go to who you can be. With data showing a global shift in perception around luxury, we are uniquely positioned to provide personalized and truly differentiated experiences that resonate with this next-generation jetsetter.”
Personalized Fulfillment is the Future of Luxury
A global luxury study conducted in partnership with Skift, the largest travel industry intelligence platform, revealed that the number one priority for luxury travelers is centered around transformative travel and authentic experiences that provide a new perspective on the world. Edmundson continued: “Today’s global luxurian defies traditional stereotypes, moving far beyond the antiquated notion of ‘time’ being the ultimate luxury. Our guests are on a journey towards personal fulfillment, seeking meaningful and purposeful travel experiences that speak to their inner, idealized selves. Whether that be creating a signature dish at The Ritz-Carlton, Grand Cayman’s Culinary Studio, prioritizing wellness by tapping into on-demand fitness with JW Marriott’s Behind the Barre program, recharging in an over-water villa at The St. Regis Maldives or exploring one of the world’s most energetic cities through a W Insider.” With a new lens on luxury and focus on the fast-evolving expectations and aspirations of the global traveler, Marriott International elevates travel with highly contextualized, nuanced brand experiences that signal the future of luxury. “Access is the new authentic, and our brands are portals to diverse cultures and one-off travel moments,” said Edmundson.
The Ritz-Carlton and St. Regis Hotels & Resorts Further Define the Luxury Landscape in 2018
The Ritz-Carlton, the legendary hospitality brand with 94 hotels in 31 countries, will continue to set the standard in luxury in 2018. Known for creating exceptional experiences, the brand recently celebrated the opening of The Ritz-Carlton Hotel de La Paix, Geneva and in 2018 is slated to debut six exciting locations, including China’s scenic Jiuzhaigou Valley. 2018 will also see renovations of key properties including The Ritz-Carlton, Berlin and The Ritz-Carlton, Istanbul. With three Ritz-Carlton Reserve properties open, the debut of Zadún, a Ritz-Carlton Reserve in Los Cabos, will further define the brand’s ability to create an intimate, culturally immersive experience that is set apart by heartfelt care and human connection.
St. Regis Hotels & Resorts, with 42 hotels in 21 countries today, is scheduled to celebrate the renovation of The St. Regis Rome in 2018, as well as openings in destinations such as Cairo and Amman. This follows recent debuts, including The St. Regis Shanghai Jingan and The St. Regis Astana.
Luxury Rebel W Hotels Spins Explosive Global Footprint
Scheduled to reach 75 hotels by 2020, W Hotels skillfully balances the power of a global brand with the relevance and personality of a local insider. In 2017, the iconic lifestyle brand electrified the skyline with the premiere of W Shanghai – The Bund, and debuted the next generation of boundary-pushing design in the United States with W Bellevue. Defined by visionary design, edgy fashion and buzzing music programming, W Hotels sits alongside luxury, not confined by it. 2018 will be a year of unprecedented growth for the brand with 8 hotels set to open, ranging from Tel Aviv and Dubai to Brisbane and Panama City.
EDITION Set to Reach 20 Properties by 2020
With seven new properties scheduled to launch across three continents, and many more in the pipeline, 2018 will mark a pivotal moment for EDITION. Created through a ground-breaking partnership between boutique hotel creator and innovator Ian Schrager and Marriott International, the EDITION brand is slated to grow exponentially from a collection of four to eleven properties by the end of 2018. Its timeless design, uncompromising quality, true originality and impeccable modern service, further defines the boutique hotel category. Following The Sanya EDITION’s launch in December 2016, EDITION’s Asian presence is scheduled to expand with two additional properties launching in Shanghai and Bangkok in 2018. In addition, the brand’s second and third European hotels are set for launch in Bodrum and Barcelona. EDITION will launch its first outpost in the Middle East in Abu Dhabi, whilst EDITION’s plans to increase its US presence with two properties located in New York’s Times Square and West Hollywood.
With a Growing Global Portfolio, The Luxury Collection Embodies Experiential Travel
A rapidly growing ensemble of 102 hotels in more than 30 countries around the world, The Luxury Collection takes guests on journeys to the world’s most inspiring places, enriching and transforming modern global travel with authentic and indigenous experiences. From epicurean delights in the heart of iconic wine regions to city landmarks in Paris and Milan to historic masterpieces such Cristallo, a Luxury Collection Resort & Spa nestled in the Italian Dolomites, the brand continues to offer global explorers hotels that define the destination. The Luxury Collection is set to debut 10 properties next year in captivating locations that span the globe, including Los Cabos, Savannah, Vail and Okinawa.
JW Marriott Expands Global Footprint and Breathes New Life into Iconic Properties
Inspired by its legendary namesake, JW Marriott is a brand committed to cultivating enriching experiences for guests seeking approachable, modern luxury. With 79 hotels and resorts today in nearly 30 countries, including the recent openings of JW Marriott properties in Vancouver, Jaipur and Phu Quoc, an island oasis off the coast of Vietnam, the brand is looking forward to yet another milestone year with openings slated for 2018 in Nashville and the Maldives. JW Marriott will also continue to reinforce and revitalize its global portfolio with multi-million dollar renovations in more than half of its properties, including JW Marriott Bangkok and Grosvenor House, a JW Marriott Hotel.