LOUIS XIII blazes a bold new trail in the world of spirits
LOUIS XIII cognac was created in 1874. Each decanter takes four generations of cellar masters over 100 years to craft. It is an intricate alchemy of up to 1200 eaux-de-vie, the youngest of which is at least 40 years old. Its grapes grow in the chalky soils of Grande Champagne, the most sought-after area of the Cognac region, in France. The unique blend evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits. LOUIS XIII cognac is the ultimate expression of the mastery of time.
September 20th, LOUIS XIII COGNAC proudly announced the launch of the world’s first LOUIS XIII BOUTIQUE in the prestigious Beijing SKP luxury mall, an icon of fashion.
“LOUIS XIII is uniquely placed at the heart of the men’s fashion area of Beijing SKP. It is an exciting new stage in the LOUIS XIII journey, a visionary venture in which we invite our clients to enter its story, its world,” said Ludovic du Plessis, LOUIS XIII Global Executive Director.
Designed by RDAI, the high-end interior design firm renowned for the seminal Hermès flagships, Elie Saab Paris or Yves Saint Laurent, the LOUIS XIII Boutique exposes a skilful mix of luxury and elegance, design, digital technology and customised lighting, therefore appealing to all senses. Showcasing materials and colours that tell the LOUIS XIII story – limestone evoking the precious chalky terroir, copper recalling the eaux-de-vie stills, oak invoking the ancient casks, glass and crystal for the decanters – it enjoys a prime location at the heart of Beijing SKP alongside the LOUIS XIII Salon, which invites clients to take time out to savour and discover this iconic cognac. Among the LOUIS XIII offer that clients can experience will be tasting opportunities and food pairings as well as special editions and unique LOUIS XIII products sold exclusively at the Beijing SKP LOUIS XIII boutique.
“The LOUIS XIII Boutique and Salon tell the story of this iconic cognac through a play on opposition and complementarity, a union between the concentration of mineral and vegetal, the sense of terroir and the expression of time. The design concept combines the noblest materials with state-of-the-art digital innovations to inspire poetry and feeling, the experience of LOUIS XIII,” said Denis Montel, Creative Director and Managing Director of RDAI and RDAI Architecture.